Purple Cow: Transform Your Business by Being Remarkable Archives

Quotes about Purple Cow: Transform Your Business by Being Remarkable principles

When you are remarkable, your customers become your marketers - Seth Godin

At its core, this is about shifting your marketing budget from ad spend to product and experience spend. It's the idea that the most powerful form of advertising isn't something you buy; it's something you earn.

Business

Quotes about Purple Cow: Transform Your Business by Being Remarkable principles

If it’s remarkable, it will be talked about. If it’s not, it won’t - Seth Godin

At its core, this is about the fundamental law of word-of-mouth. Remarkable doesn't just mean "good." It means literally worth making a remark about.

Business

Wise advice on Purple Cow: Transform Your Business by Being Remarkable

To be remarkable, you must be worth talking about - Seth Godin

The core message is that being "remarkable" isn't about being vaguely good or competent. It's an active state of being so interesting, unique, or valuable that people feel compelled to tell others about you.