Purple Cow: Transform Your Business by Being Remarkable Archives

Quotes about Purple Cow: Transform Your Business by Being Remarkable principles

Being safe leads to being invisible; being remarkable leads to being remembered - Seth Godin

The core message is brutally simple: Playing it safe makes you forgettable, while taking bold, remarkable action is what makes you memorable.

Success

Purple Cow: Transform Your Business by Being Remarkable Quote

You can’t shrink your way to greatness - Seth Godin

At its heart, this quote means that playing it safe, cutting corners, and reducing your ambition will never, ever lead to remarkable success. It's about the fundamental difference between efficiency and true growth.

Career

Wise advice on Purple Cow: Transform Your Business by Being Remarkable

Safe is risky. The path to lifetime job security is to be remarkable - Seth Godin

The core message is a paradox: playing it safe in your career is actually the riskiest move you can make. True security doesn't come from hiding, but from becoming so uniquely valuable, so remarkable, that you become indispensable.