Purple Cow: Transform Your Business by Being Remarkable Archives

Quotes about Purple Cow: Transform Your Business by Being Remarkable principles

Mass marketing is dying. What matters now is making something worth talking about among the people who care - Seth Godin

Stop trying to be everything to everyone. Your real growth engine is creating something so compelling that your core audience feels compelled to talk about it.

Business

Quotes about Purple Cow: Transform Your Business by Being Remarkable principles

Remarkable marketing is the art of building things worth noticing right into your product or service - Seth Godin

Stop trying to market a boring product. Instead, build a product that is so inherently interesting, it markets itself.

Business

Quotes about Purple Cow: Transform Your Business by Being Remarkable principles

The old rule was: create safe products and combine them with great marketing. The new rule is: create remarkable products that the right people seek out - Seth Godin

At its core, this quote means the era of "build it and they will come" is dead. The new reality is "build something truly remarkable, and the right people will find you."