Purple Cow: Transform Your Business by Being Remarkable Archives

Quotes about Purple Cow: Transform Your Business by Being Remarkable

Remarkable products don’t appeal to everyone—and that’s the point - Seth Godin

The core message is that true, remarkable innovation is inherently niche. Its power comes from its polarizing nature, not from its universal appeal.

Personal Development

Purple Cow: Transform Your Business by Being Remarkable Quote

Don’t try to please everyone. If you do, you’ll end up pleasing no one - Seth Godin

The core message is brutal but liberating: universal appeal is a myth that guarantees mediocrity.

Business

Quotes about Purple Cow: Transform Your Business by Being Remarkable principles

If your product needs advertising to succeed, it’s not remarkable enough - Seth Godin

At its core, this quote means that inherent value and word-of-mouth should be your primary growth engine, not paid media. If the product itself doesn't generate buzz, it's not special enough to cut through the noise.

Business

Quotes about Purple Cow: Transform Your Business by Being Remarkable principles

In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible - Seth Godin

The core message is that in today's world, safe is risky. Blending in with your competitors is a surefire strategy for failure because you become irrelevant and invisible to potential customers.