Purple Cow: Transform Your Business by Being Remarkable Archives

Quotes about Purple Cow: Transform Your Business by Being Remarkable

Remarkable products don’t appeal to everyone—and that’s the point - Seth Godin

The core message is that true, remarkable innovation is inherently niche. Its power comes from its polarizing nature, not from its universal appeal.

Business

Quotes about Purple Cow: Transform Your Business by Being Remarkable principles

To be remarkable is to be noticed, and to be noticed is to be talked about - Seth Godin

The core message is brutally simple: being remarkable isn't the end goal. It's the spark. The real prize, the thing that builds a business or a career, is word-of-mouth. Remarkability is just the price of entry for that conversation.

Business

Quotes about Purple Cow: Transform Your Business by Being Remarkable principles

If it’s remarkable, it will be talked about. If it’s not, it won’t - Seth Godin

At its core, this is about the fundamental law of word-of-mouth. Remarkable doesn't just mean "good." It means literally worth making a remark about.