Purple Cow: Transform Your Business by Being Remarkable Archives

Quotes about Purple Cow: Transform Your Business by Being Remarkable principles

Being safe leads to being invisible; being remarkable leads to being remembered - Seth Godin

The core message is brutally simple: Playing it safe makes you forgettable, while taking bold, remarkable action is what makes you memorable.

Business

Quotes about Purple Cow: Transform Your Business by Being Remarkable principles

When you are remarkable, your customers become your marketers - Seth Godin

At its core, this is about shifting your marketing budget from ad spend to product and experience spend. It's the idea that the most powerful form of advertising isn't something you buy; it's something you earn.

Success

Purple Cow: Transform Your Business by Being Remarkable Quote

Being remarkable means doing something others are afraid to try - Seth Godin

At its core, this quote isn't about wild success; it's about the specific courage to initiate. The "remarkable" part is the outcome, but the action is simply doing what others are too scared to attempt.

Business

Quotes about Purple Cow: Transform Your Business by Being Remarkable principles

Mass marketing is dying. What matters now is making something worth talking about among the people who care - Seth Godin

Stop trying to be everything to everyone. Your real growth engine is creating something so compelling that your core audience feels compelled to talk about it.

Business

Quotes about Purple Cow: Transform Your Business by Being Remarkable

Being remarkable means you’re worth making a remark about - Seth Godin

At its core, this quote flips the script. It's not about being loud or flashy. It's about being so inherently interesting, valuable, or different that you naturally become a topic of conversation.

Success

Purple Cow: Transform Your Business by Being Remarkable Quote

Remarkability lies in the edges. The bigger the edge, the bigger the reward - Seth Godin

Playing it safe is a recipe for being ignored. True success and attention are found by deliberately moving away from the safe, crowded center and towards the risky, innovative edges.

Business

Wise advice on Purple Cow: Transform Your Business by Being Remarkable

To be remarkable, you must be worth talking about - Seth Godin

The core message is that being "remarkable" isn't about being vaguely good or competent. It's an active state of being so interesting, unique, or valuable that people feel compelled to tell others about you.

Career

Wise advice on Purple Cow: Transform Your Business by Being Remarkable

Safe is risky. The path to lifetime job security is to be remarkable - Seth Godin

The core message is a paradox: playing it safe in your career is actually the riskiest move you can make. True security doesn't come from hiding, but from becoming so uniquely valuable, so remarkable, that you become indispensable.

Business

Quotes about Purple Cow: Transform Your Business by Being Remarkable principles

In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible - Seth Godin

The core message is that in today's world, safe is risky. Blending in with your competitors is a surefire strategy for failure because you become irrelevant and invisible to potential customers.