Purple Cow: Transform Your Business by Being Remarkable Archives

Purple Cow: Transform Your Business by Being Remarkable Quote

Remarkable doesn’t mean outrageous. It means worth making a remark about - Seth Godin

At its heart, this quote redefines "remarkable." It's not about shock value. It's about creating something so genuinely interesting or valuable that people feel compelled to mention it to others.

Business

Quotes about Purple Cow: Transform Your Business by Being Remarkable principles

Mass marketing is dying. What matters now is making something worth talking about among the people who care - Seth Godin

Stop trying to be everything to everyone. Your real growth engine is creating something so compelling that your core audience feels compelled to talk about it.

Business

Wise advice on Purple Cow: Transform Your Business by Being Remarkable

Find your smallest viable audience and delight them - Seth Godin

Stop trying to be for everyone. Instead, identify the smallest group of people you can sustainably serve and then focus all your energy on making them ridiculously, over-the-moon happy.

Business

Quotes about Purple Cow: Transform Your Business by Being Remarkable

Being remarkable means you’re worth making a remark about - Seth Godin

At its core, this quote flips the script. It's not about being loud or flashy. It's about being so inherently interesting, valuable, or different that you naturally become a topic of conversation.

Business

Quotes about Purple Cow: Transform Your Business by Being Remarkable principles

If your product needs advertising to succeed, it’s not remarkable enough - Seth Godin

At its core, this quote means that inherent value and word-of-mouth should be your primary growth engine, not paid media. If the product itself doesn't generate buzz, it's not special enough to cut through the noise.

Business

Quotes about Purple Cow: Transform Your Business by Being Remarkable principles

Remarkable marketing is the art of building things worth noticing right into your product or service - Seth Godin

Stop trying to market a boring product. Instead, build a product that is so inherently interesting, it markets itself.

Business

Purple Cow: Transform Your Business by Being Remarkable Quote

Consumers don’t care about you, they care about themselves - Seth Godin

At its core, this quote is a stark reminder that customer attention is self-interested. They're not actively looking for your brand; they're looking for a solution to their own needs, desires, and pains.

Business

Quotes about Purple Cow: Transform Your Business by Being Remarkable principles

The old rule was: create safe products and combine them with great marketing. The new rule is: create remarkable products that the right people seek out - Seth Godin

At its core, this quote means the era of "build it and they will come" is dead. The new reality is "build something truly remarkable, and the right people will find you."

Business

Wise advice on Purple Cow: Transform Your Business by Being Remarkable

The key to success is to find a way to stand out—to be the purple cow in a field of monochrome Holsteins - Seth Godin

The core message is brutal but simple: being very good is no longer good enough. To win, you have to be fundamentally, unignorably different.