The Psychology of Selling Archives

The more you believe in your product, the easier it is for others to believe in you - Brian Tracy

At its core, this quote means your internal conviction is your most powerful sales tool. It's the foundation everything else is built on.

Become the kind of person that people want to buy from - Brian Tracy

Stop trying to sell a product. Start becoming a person worth buying from.

Selling is not something you do to someone, it’s something you do for someone - Brian Tracy

At its heart, this quote reframes the entire purpose of sales from an act of persuasion to an act of service.