Posted inBusiness
Meatball Sundae Book Summary
Meatball Sundae: Is Your Marketing Out of Sync? by Seth Godin is a sharp, story-driven playbook that explains why bolting trendy tactics onto a boring, commodity product creates chaos, a…
Posted inBusiness
All Marketers Are Liars Book Summary
All Marketers Are Liars by Seth Godin is a modern classic on how stories shape buying decisions in a skeptical world. If you’re searching for an All Marketers Are Liars…
Posted inBusiness
Quotes about branding principles
If your product doesn’t match your story, the market will punish you - Seth Godin
At its core, this is about authentic alignment. It means the promise you make in your marketing must be the experience your customer actually receives. No exceptions.