Identity Quote

Those who forget their WHY lose their way - Simon Sinek
At its heart, this quote means that your "Why", your purpose, cause, or belief, is your true north. Lose that, and you lose your direction, your motivation, and ultimately, your path to success.

Wise advice on identity

Those who forget WHY they were founded show up to the race every day to outdo someone else instead of outdo themselves - Simon Sinek
At its core, this quote is about the danger of losing your original purpose, your "Why", and getting sucked into a reactive, competitive mindset where you're just trying to beat others instead of fulfilling your own unique mission.