What service means

You stop being shy the moment helping others matters more than protecting yourself - Leil Lowndes
The core idea is that shyness is a form of self-protection, and it evaporates when your focus shifts from your own insecurities to the well-being of someone else.

Quotes about service principles

Approach each customer with the idea of helping them solve a problem or achieve a goal, not of selling a product or service - Brian Tracy
At its core, this quote is about shifting your focus from what you're selling to the person you're serving. It's the difference between being a vendor and being a trusted advisor.