Honesty is the foundation of stories that last Meaning Factcheck Usage
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Trust Quote

Honesty is the foundation of stories that last - Seth Godin
It means that for a story, whether in marketing, leadership, or life, to have any real staying power, it must be built on a core of genuine truth and authenticity.
If your product doesn t match your story Meaning Factcheck Usage
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Quotes about trust principles

If your product doesn’t match your story, the market will punish you - Seth Godin
At its core, this is about authentic alignment. It means the promise you make in your marketing must be the experience your customer actually receives. No exceptions.
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Wise advice on trust

People want to believe. Give them a story that lets them - Seth Godin
At its core, this quote means that persuasion isn't about logic and data; it's about connecting with the beliefs people already hold and wrapping your idea in a story that resonates with that worldview.
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Trust Quote

The difference between manipulation and marketing is intent - Seth Godin
At its core, this quote argues that the tools of marketing and manipulation can look identical, but the moral compass, the "why" behind the action, is what separates them.
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Trust Quote

Good stories make promises. Great stories deliver on them - Seth Godin
At its heart, this is about the contract you make with your audience. A promise creates expectation. Delivery builds trust.
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What trust means

The truth is elusive, but a great story can be trusted - Seth Godin
It means that people don't connect with raw data; they connect with a story that aligns with their existing worldview and feels authentic to them.
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Trust Quote

If you are authentic, people will forgive your mistakes. If you are fake, they will never forget them - Seth Godin
At its core, this is about the immense power of trust. When you're real, you build a relationship that can withstand your inevitable screw-ups.
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Wise advice on trust

When you tell a story that matches the worldview of your audience, they will become your marketers - Seth Godin
At its core, this is about alignment. It means that the most powerful marketing isn't about interrupting people, it's about affirming what they already believe to be true.
Authentic stories make us feel safe and connected Meaning Factcheck Usage
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Quotes about trust principles

Authentic stories make us feel safe and connected. Fake stories make us skeptical and distant - Seth Godin
At its core, this is about human psychology. Authentic stories build trust and community, while inauthentic ones do the exact opposite, they create barriers.
Posted inBusiness

Quotes about trust principles

Marketing is no longer about the stuff that you make but about the stories you tell - Seth Godin
It means that in a crowded market, your product's specifications are secondary. The primary driver of consumer choice is the narrative and the world view your brand represents.